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One of the world's largest agricultural machinery manufacturers, now building a permanent home in South Africa.
Dura Equipment Sales · Brakpan, GautengBacked by decades of equipment experience. LOVOL Agriculture South Africa is backed by Dura Equipment Sales, an established South African equipment company with decades of experience in the sale, support and servicing of LOVOL machinery.
Dura has built its reputation on more than selling machines. With established branches, workshops, parts infrastructure and experienced technical teams, we understand that long-term support is what ultimately builds confidence in an equipment brand.
Having successfully developed LOVOL’s construction equipment presence in South Africa, Dura now brings that same infrastructure, experience and long-term commitment to LOVOL Agriculture — building the dealer, parts and service network required to support South African farmers for years to come.
LOVOL brings the product. Dura provides the local backing.
LOVOL is the leading agricultural machinery brand in China and a globally recognised name in reliable, efficient farming equipment. Backed by rigorous R&D, modern high-volume manufacturing and decades of field-proven engineering, LOVOL machines work in more than 120 countries - delivering full-process mechanised solutions for modern agriculture.
LOVOL's parent company, Shandong Heavy Industry Group (SDHI), is China's largest machinery and equipment manufacturing group and a Fortune Global 500 company. That scale gives LOVOL shared R&D excellence, an integrated supply chain and a global distribution network - so every machine is built on world-class foundations.
LOVOL Agriculture South Africa marks the brand's permanent entry into the local market. We're starting with a full tractor range from 50 to 300 HP - orchard specialists, compact utilities, power-shift workhorses and high-horsepower row-crop machines - chosen and supported for the way South Africans farm.
Our commitment to South African agriculture goes well beyond the launch range.
A full 50-300 HP range, available now and backed by local parts and service.
Harvesters, implements and specialised machinery to follow as the brand grows.
Certified dealers and subdealers appointed across every major farming region.
Explore the tractors, arrange a demonstration on your own farm, or find your nearest dealer.
